Google is facing another big test, this time in the US Senate, with Senator Herb Kohl, Chairman of the Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights announcing that the size of Google is a cause for concern.
"In recent years, the dominance over Internet search of the world's largest search engine, Google, has increased and Google has increasingly sought to acquire e-commerce sites in myriad businesses," Kohl said. "In this regard, we will closely examine allegations raised by e-commerce websites that compete with Google that they are being treated unfairly in search ranking, and in their ability to purchase search advertising. We also will continue to closely examine the impact of further acquisitions in this sector."
Google is already facing antitrust hearings in Europe.
All this comes at a time when you have reports that Google is using lists to override its algorithms and demote sites. No doubt regulators will zero in on that.
Still, Google will continue to grow. These investigations from regulators are part of that territory.
no comment untill now