In another sign of shifting consumer trends in the auto industry, car rental company Hertz has announced it will offer electric vehicles at an hourly rate starting December 15 in New York. The service will then extend to San Francisco, Washington D.C. and London. Hertz has already committed to purchase: the Nissan Leaf, the Mistubishi i-MiEV, the Chevy Volt, and electric cars from Coda and Smart,
It will be the first car rental company to embrace electric vehicles and car sharing as the way of the future. And it won't be the last. More people are moving away from car ownership, partly for financial reasons, partly for convenience and partly for the environment.
We are seeing the beginning of a trend likely to be picked up by other car rental companies and players in the auto industry.
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