Facebook has only five years left, according to digital consumer expert Jeffrey Cole.
As reported here, Cole told a conference in Sydney that time is running out. Four years ago, Cole predicted the demise of MySpace. Now, he says the same will happen to Facebook. It will take longer, because of its scale with 500 million users which makes it the world's third biggest country after China and India. But it will happen.
"And it's not going to be replaced by one big social networking community but it's going to fragment," Cole said.
In other words, we are talking about the Balkanization of social media, massive fragmentation. As Mike Schuster says at Minyanville, that makes sense. Indeed, we might be seeing it happening right now.
Schuster writes: "We're already beginning to see the seedlings to such an online atmosphere where numerous services — Twitter, Foursquare, Yelp, etc. — are spread out beyond the scope of a single service. Perhaps the new king will be the one who aggregates all these apps under one seamless roof."
Watch this space.
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