Women social entrepreneurs are different. American serial social entrepreneur and Ashoka Fellow Christina Jordan says female entrepreneurs are motivated more by impact than scale.
Jordan says: "From my experience in social entrepreneurship, there seem to be more men who take on more large-scale initiatives than women do. That doesn't necessarily mean that women's initiatives are not successful; it's just that they don't necessarily tend to be driven by the same desire for 'big'. Women seem to be driven by the desire for impact that's tangible to them"
In other words, women don't automatically go after 'large' and 'big' and 'successful'. What they want more is impact and making a difference.
Another big difference, she says, is that female entrepreneurs are more aware of when it's time to step down and hand over control to stakeholders. Men prefer to stay in control.
If her findings are right, there is tremendous scope for support from banks seeking to make a difference and carve out new niche markets. At the moment, that's being ignored.
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