The New York Times reveals that Apple is looking at getting into a completely different type of television. And the idea is to make the television experience completely lazy and laid back.
Nick Bilton in the New York Times writes: "One of the biggest hurdles, according to people with knowledge of the project, has been replacing the television set's annoying best friend: the awkward and confusing remote control. Apple would give people a way to choose the content on their television that is as easy as choosing the content on their iPod, iPhone or iPad. Alternative remote ideas floated by Apple included a wireless keyboard and mouse, or using an iPod, iPhone or iPad as a remote. None of these concepts worked. But there was one 'I finally cracked it' moment, when Apple realized you could just talk to your television. Enter Siri. It's the stuff of science fiction. You sit on your couch and rather than fumble with several remotes or use hand gestures, you simply talk: 'Put on the last episode of Gossip Girl.' 'Play the local news headlines.' 'Play some Coldplay music videos.' Siri does the rest."
According to the Washington Post, Apple plans to enter the post-Jobs era with a release of Apple TV in 2012 by bringing back Jeff Robbin, the software engineer who was central in developing iTune to head up development of a television.
But will it work? Scott Raymond at ZDNet says it will probably be too expensive. And Devindra Hardawar at Venturebeat says Siri is not that accurate and falls apart when you say complex and unusual names and places. Don't ask for Koyaaanisqatsi.
Still, this will be an interesting space to watch. If nothing else, Apple has flagged that it will be the next big market.