
The future of newspapers is looking grimmer and grimmer. It's only a matter of time before newspapers go the way of the typewriter.
As reported here, the eighth annual State of the News Media survey has found that the Internet for the first time has overtaken newspapers as the source for information. The percentage of people who get news online at least three times a week has surpassed newspapers for first time. Online news consumption actually rose 17% last year but US local, network and cable television news, newspapers, radio and magazines all lost audience , according to the Project for Excellence in Journalism. Local TV news has been the most popular news format since the 1960s but it's only a matter of time before that is eclipsed by the Internet.
According to material from the Pew Research Centre, newspapers are continuing to lose revenue, a sure sign of deep structural problems in the industry. And journalists are losing jobs. News rooms are 30% smaller than they were 10 years ago.
According to the Pew Research Centre, the fundamental problem for news rooms is they are no longer in charge of their destiny. In the 20th century, the news media was the intermediary advertisers needed to reach customers. In the 21st, increasingly there is a new intermediary: software programmers, content aggregators and device makers now control access to the public. Significantly, more people are getting their news on mobile devices.
Rather than setting the agenda, newspapers look like becoming followers. At least those that stay in business.
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