Interesting take from the global spin merchants at the Brunswick Group on how to deal with shareholder activists.

As detailed by Alan Rappeport in CFO.com, the group has provided 10 tips for handling aggrieved shareholders. They are:

1. Articulating operational and financial milestones to monitor progress.

2. Providing straightforward disclosure about executive compensation.

3. Be aware that corporate governance and labor practices can have a big impact on reputation.

4. Study your shareholder base, including past campaigns.

5. Rethink how you use the Internet to communicate with different segments of your shareholder base.

6. Use investor audits to uncover communications issues.

7. Don't rely on the "sell-side" to tell your story. It will never give you the true picture.

8. Don't brush off shareholders or turn down their requests to meet directors.

9. Talk to the hedge funds. They usually have their ear on the ground.

10. Don't underestimate the importance of communicating with other stakeholders such as your employees, customers and suppliers.

Not bad advice but that's not going to stop shareholder activism. As the CFO.com piece says, there have been 102 activist campaigns so far this year. And with all the money flowing into the market, that will keep increasing. And it doesn't look like stopping.