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Is Warren Buffett nuts? He's buying newspapers now. Associated Press reports that Buffett is buying 63 newspapers from Media General for $142 million. His company Berkshire Hathaway is also lending $445 million to Media General, which it will use to pay off debt. In return, Berkshire is getting the 19.9 percent stake in Media General and a seat on the board. Buffett says newspapers have a future if they continue delivering information that can't be found elsewhere. They also need to stop offering news free online, he says.
This sounds crazy because it's in complete defiance of all the predictions that newspapers are finished. Commentator Clay Shirky says newspapers will disappear because the economics don't add up anymore. He says they will be replaced with a whole lot of experimental models. No one knows what the future holds. "For the next few decades, journalism will be made up of overlapping special cases. Many of these models will rely on amateurs as researchers and writers. Many of these models will rely on sponsorship or grants or endowments instead of revenues. Many of these models will rely on excitable 14 year olds distributing the results. Many of these models will fail. No one experiment is going to replace what we are now losing with the demise of news on paper, but over time, the collection of new experiments that do work might give us the journalism we need."
But then, it makes sense when you realise that Buffett is not actually buying big national newspapers. That would be stupid because they're haemorrhaging money. What he's buying instead are small, but profitable, community newspapers. As Eric Wemple points out in the Washington Post, they are close to their communities and generate exclusive content. It's not a commodity, not the sort of stuff you can get on Google News. And according to BusinessWeek, Buffett paid a pretty cheap price for the assets, about four times earnings. For that sort of outlay he would get a nice return.


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