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strategy
by leon on November 20, 2008
Are there lessons for other industries? Like, for example, the automakers?
Airlines are doing it tough in this environment so it was interesting to read last week of Malaysian budget carrier AirAsia scrapping fuel charges and giving away 500,000 free seats.
Now Singapore's Tiger Airways is doing the same thing.The reason for all this is pretty simple: airlines are trying to bring back customers who have stopped travelling because of the meltdown. But it does make you wonder whether other industries go the way of the mobile phone companies and roll out similar models. Desperate times call for innovative solutions. This might be just the beginning.
Permalink: Airlines offer free seats
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