BP went on an advertising spending spree during the Gulf oil spill, all to bolster its appalling reputation. According to USA Today, the company spent $93 million on advertising after the Gulf oil spill.
BP had in effect tripled the amount it had spent on advertising. It was spending anywhere between $1 million to $5 million a day on advertising.
Not that any of this has helped restore BP's reputation. Associated Press reports that BP has since been denied a potentially lucrative license to drill for oil off the coast of Greenland, its plans to begin deep-water drilling in Libya and the North Sea have been delayed, and its vast offshore US operations remain under a cloud.
Don't expect BP to be awarded with major projects over the next year or so. Reputation management can only go so far.
no comment untill now