Coke and diversity: how to manage differences

Filed in archive Ethics by leon on December 5, 2006

The Coca Cola Company has made significant improvements in the area of diversity, but it still has some way to go after being told by a federal judge to keep its eye on the ball, reports BusinessWeek.

That follows it settling the damaging close to $200 million racial discrimination suit involving African-American employees more than six years ago. Failing to get its act together would have risked a consumer backlash.

Avoiding lawsuits for race discrimination should be fairly straightforward and largely a matter of common sense. Here's a fairly simple guide from lawyers for what NOT to do.

The list: failing to post anti-Harassment and discrimination policies, not creating a paper trail, failing to train supervisors, making the complaint process difficult, victimising the complainant and failing to learn from experience. The same rules would apply to bullying and sexual harassment.

Pretty straight up and down really, it's just amazing how many companies fail to do that. And like Coke, they find out the hard way.

Related Entries:

Coca-Cola, proudly deep-fried - 30 October 2006
AWB litigation blues - 26 December 2006
Scientists paid to trash climate study - 06 February 2007
Poor bankers - 02 March 2007
Latin America Racial Diversity - 16 March 2007
Coca Cola runs out of DS and Wii systems to give away - 26 April 2007

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The Coca Cola Company has made significant improvements in the area of diversity, but it still has some way to go after being told by a federal judge to keep its eye on the ball. Here�s a checklist on how to avoid anti-discrimination lawsuits.

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The Coca Cola Company has made significant improvements in the area of diversity, but it still has some way to go after being told by a federal judge to keep its eye on the ball. Here’s a checklist on how to avoid anti-discrimination lawsuits.

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Welcome to the December 30, 2006 edition of carnival of employer branding. Brandon Peele presents The Economics of Self-Awareness posted at GT. Attraction and RetentionMatthew Paulson presents The Problem with Quixtar Amway. posted at Getting Green. Br...