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strategy
by leon on May 30, 2008

Michael Dell sure has his work cut out turning his company around.
Earlier this week, Dell was found guilty of false advertising and fraud. It came amidst enormous complaints about the way Dell went about collecting debts, and the way it misled consumers about their financing terms. And with New York Attorney General Andrew Cuomo on the war path, the computer company is likely to be hit with more action.
But then, Michael Dell's turnaround strategy seems to be working out with better than expected profit and sales figures. More from BusinessWeek.
Dell is actually the textbook example of the market darling and model of supply chain efficiency that got overtaken by competitive forces so this apparent turnaround will be worth watching.
Still, it's early days and we have to see whether this can be repeated. Particularly as its future rests with its overseas sales. Most of those sales will come from outside the US, reports Reuters.
Permalink: Dell's mixed report card
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