The Walt Disney Company earlier this year unveiled, amidst much fanfare, its new environmental initiatives which included zero greenhouse gas emissions and zero waste. But is this Fantasyland stuff?

We now have reports that the Environmental Protection Agency is looking carefully at allegations that Walt Disney Company had for decades contaminated groundwater with toxic chemicals, including cancer-causing chromium 6. The allegations are contained in lawsuits filed against the company by residents and watchdog group Environmental World Watch. As detailed in this report, the lawsuit alleges Disney "supplied, dumped, released and deposited and continues to supply, dump, release and deposit vast amounts of chromium 6, air cooling water and residues, and other various toxic waste materials".

For the record, chromium 6 is a bad carcinogen which, according to Medical News Today causes cancer even in the tiniest amounts.

Disney has rejected the allegations. We are yet to see how much damage the lawsuit does to the company's reputation. There's only so much magic can do.