Facebook users are a breed apart and it seems the politicians and business have picked up on it. They are zeroing in on FB users, seeing them as Net addicts to be exploited.
According to research, reported here, Facebook has divided the net set. Nielsen Online research reveals that Facebook users spend 3.26 times longer on the Internet than non-Facebook users. The analysis of Australian Facebook geeks found that they spent an average of 25.8 hours online compared to an average of only 7.91 hours for non-Facebook users. By implication, it means Facebook users go online to be entertained while non-Facebook users hit the Net to look stuff up or get things done.
In other words, Facebook users consume media whereas non-Facebook users see the Net as a tool. Facebook has split the Internet population.
But if the research is right, it has massive implications for advertisers and the products they want to push.
And then you have to ask what the politicians will do with it. In Britain, according to this report, the major parties have seized on Facebook to galvanize support. The parties have taken Barack Obama's successful and highly innovative online election campaign and are using Facebook to pitch at grassroots supporters, encouraging them to take a certain political line, adapt it into something more personal, then pass it on to their friends.
In other words, politicians around the world have targeted Facebook users as a special group. Business is likely to do the same.
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