The battle between Google and Facebook is brewing. It will be ruthless, take no prisoners stuff.

First, look at the deal between Microsoft's Bing and Facebook where Bing will Bing will power Web search functions from Facebook and then merge information on the Web with the information on Facebook. If it manages to pull this off, it will give Bing a massive boost. Mind you, it has a long way to go because Google still dominate the search market.

In response, Google is moving further into the social networking space. The Financial Times reports that Google plans to announce new features for its G Mail service, allowing users to aggregate updates and develop a stream of notifications similar to Facebook and Twitter.Google has tried moving into this space before and failed. But Robert Scoble says they're more likely to win this time because now, they take social networking seriously. They see it as the future.

Maybe, but Google is fighting it on Facebook's territory which puts it at a disadvantage. It's very much a defensive strategy.