Despite its roaring profits, Goldman Sachs reputation took quite a hammering last month starting with Matt Taibbi's piece in Rolling Stone, which I covered here, where he accused Goldman Sachs of being behind every market manipulation since the Great Depression.
The piece triggered a whole bunch of commentary and Taibbi is still keeping up the fight in his blog where he attacks the institution's defenders.
And now research conducted for the Financial Times shows that Goldman Sachs reputation has been badly damaged over the past year. According to commentators, Goldman Sachs still has that Gordon Gekko feel to it. For Goldman Sachs, greed is still good.
Perhaps some of this will wear off when the recovery finally comes. But you can bet some of it will stick.
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