Filed in archive Ethics by leon on July 18, 2007

It's taken some time coming but Google has announced it's extending its Google Apps online software suite for companies and organizations to non-profits.

The announcement from the blog of Google product director Matthew Glotzbach, makes it clear that non-profits will be able to access free of charge email migration, 24/7 assistance, as well as standard email, calendar and online document tools. More than 100,000 business-users employ Google Apps, which offers e-mail, an appointments diary, spreadsheets and Word processing through the web browser.

Strategically, it's also smart business. For both Google and non-profits. Google has targeted a sector that's growing fast. Growth for non-profits is outpacing growth in the rest of the economy. At the same time, non-profits are constrained by a lack of investment in human resource infrastructure.

Related Entries:

Profits Up for World Poker Tour - 04 May 2006
Bad profits, bad companies - 23 August 2007

« The SEC's stupid terror b... | Main | SOX birthday: five years ... »

Permalink: Google's non-profits strategy

Tags: Google Apps non profits google google+profits profits+strategy

Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/81077

Addthis

Ask

Blinklist

del.icio.us

Digg

Fark

Facebook

Google

Lycos

Ma.gnolia

Mr Wong

Netscape

Netvousz

Newsvine

StumbleUpon

Slashdot

Tailrank

Technorati

Wink

Yahoo

Vote for Google's non-profits strategy:

Currently 7.60/10
1
2
3
4
5
6
7
8
9
10

Rating: 7.60 out of 5 vote(s) cast.

Response from: Paula Scott (12/14/07 3:46am)

Community-serving non-profits that offer services to youth, such as PS Youth Outreach Center, Inc. of Broward County, look forward to working with Google to ensure that our services are more visible to the communities we serve and also look forward to the possibilities of fundraising opportunites via the internet.

Response from:

It's taken some time coming but Google has announced it's extending its Google Apps online software suite for companies and organizations to non-profits. It’s a smart move by Google because it targets the fastest growing sector in the economy.

Response from: news.fatpitchfinancials.com

It's taken some time coming but Google has announced it's extending its Google Apps online software suite for companies and organizations to non-profits. It�s a smart move by Google because it targets the fastest growing sector in the economy.