Google's non-profits strategy
Filed in archive Ethics by leon on July 17, 2007
The announcement from the blog of Google product director Matthew Glotzbach, makes it clear that non-profits will be able to access free of charge email migration, 24/7 assistance, as well as standard email, calendar and online document tools. More than 100,000 business-users employ Google Apps, which offers e-mail, an appointments diary, spreadsheets and Word processing
through the web browser.Strategically, it's also smart business. For both Google and non-profits. Google has targeted a sector that's growing fast. Growth for non-profits is outpacing growth in the rest of the economy. At the same time, non-profits are constrained by a lack of investment in human resource infrastructure.
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