Filed in archive
strategy
by leon on September 14, 2006

Google has set up a philanthropy to fight poverty, disease and global warming. What's different here is that it will have to make a profit, reports The New York Times.
The new organisation Google.org, as opposed to com or biz, will have the freedom to form start-up companies and work with venture capitalists. And it will pay taxes.
Google's founders, Larry Page and Sergey Brin, clearly believe that running a philanthropy for profit will give the agency more grunt,
Not a bad idea although there might be some obvious issues down the track. Like conflicts of interest between the philanthropy and the parent company. And can charity actually make a buck?
Still, Google's new venture shows how philanthropy is morphing into something else. It's something that emerged when Warren Buffett made his $31 billion gift to the Gates foundation and the growth of venture philanthropy. Clearly, the worlds of philanthropy and business are converging.
Permalink: Google's philanthropy for profit
Tags:
Google
philanthropy
google
philanthropy
business
corporate
google+philanthropy
philanthropy+profit
p
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/36253
Mr Wong
Vote for Google's philanthropy for profit:
|
Rating: 5.67 out of 3 vote(s) cast.
|
Response from:
Michael
(09/15/06 2:43pm)
This isn't really anything new, though Google doing it makes it seem new. Check in at Audeamus.com for all the news on social entrepreneurship and social enterprise. And yes, a nonprofit can make a profit. It is just bound by different rules. Also, it's main motivation shouldn't be profit, but social impact with profit as a way to leverage that social impact.
Response from:
donate car
(05/02/07 9:05am)
Is it true that the nascent Google Foundation is weighing investments in for-profit firms that also pursue worthy causes?. That's a switch from mainstream philanthropy, where money goes to non-profit charities.
Response from:
indianpad.com
Google has moved into philanthropy and, not surprisingly, the company is breaking new ground and killing a few sacred cows in the process. Google has set up a philanthropy to fight poverty, disease and global warming. What's different here is that it w...
Response from:
Google has moved into philanthropy and, not surprisingly, the company is breaking new ground and killing a few sacred cows in the process. Google has set up a philanthropy to fight poverty, disease and global warming. What's different here is that it w...
Response from:
news.fatpitchfinancials.com
Google has moved into philanthropy and, not surprisingly, the company is breaking new ground and killing a few sacred cows in the process. Google has set up a philanthropy to fight poverty, disease and global warming. What's different here is that it w...
Subscribe
Use the search to look for other interesting posts
| RSS | See all blog subscribe options |
|
What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |















