The political campaign landscape is changing with the growth of predictive analytics and predictive dialing. Call centers like using the predictive dialer because it lets them know when customers are likely to call, and why, so they can have the right amount of resources available.
Political organizations are using it too because it helps them analyze, model and score demographic and behavioral data. It gives them a gauge on attitudes and opinions, to find voters most likely to support a candidate or to reach the undecided "swing vote." It's a tool that helps them identify and communicate the right message on important voter issues, such as healthcare and education through targeted and personalized direct mailings, phone calls or door-to-door canvassing. Predictive dialing helps voters be more informed.
Linked to that is the need to monitor social conversations and getting acquainted with public perceptions through the efforts of outfits like Visible Technologies, mining historical data to get a better view of the future.
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