The writing is on the wall for newspapers and magazines with reports that Americans are getting more news off the Internet than from the conventional sources of newspapers. According to the Pew Internet and American Life Project, the Internet is the third most popular news platform overall, just behind national and local TV stations,
This is set to grow with more people making use of new and radical news gathering methods such as social media postings, personalized news feeds, and getting their news on-the-go. According to the study, most news consumers said they used two to five websites per day to get their fix but one in five (21%) said they relied on that one favorite site to get everything they need.
And the newspaper reading population is dying. According to Pew, newspapers were most likely to be read by people who were over 50 or those who don't own cell phones.
What does that mean for newspapers? They won't die, there is a hunger for news out there. It's just that the delivery model will change with a Newspapers Today study, reported here, finding that most people say newspaper websites are a lot better than they were two years ago.
Mind you, that's not saying much. And if newspapers are to survive, they will need to work out a way of presenting a different type of net experience, not one that's just restricted to re-publishing news stories.
Some would say it means the end of print but that's not necessarily the case. As I point out in my blog entry here, print is finding different ways to express itself.
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