Whole Network Most Recent TOP10 Accounting Compliance Ethics SOX

 

John McCain and Carly Fiorina: wooing the female vote

Filed in archive strategy by leon on June 16, 2008

carly.jpg


Seeking to shore up the female vote, and win over supporters of Hillary Clinton's failed bid for the US presidency, john mccainlinks has turned to forrmer Hewlett-Packard chief Carly Fiorina. Once the most powerful businesswoman in America, Fiorina is senior adviser to McCain's presidential campaign, and chairwoman of the Republican National Committee's Victory Fund. She is also McCain's top economic adviser, an extraordinary achievement for someone who pushed their company into a disastrous takeover that ended up halving the share price and costing her job.

Fiorina is regarded as absolutely critical for getting the female vote. But it's a big gamble to appoint someone who mismanaged one of Silicon Valley's most celebrated companies.

"What a blind spot this is in the McCain campaign to have elevated her stature and centrality in this way. You couldn't pick a worse, non-imprisoned CEO to be your standard-bearer," Yale School of Management's Jeffery Sonnenfeld told the New York Times.

Fiorina's weakness was strategy. She lost her job because of that. But her biggest strength has always been marketing. And as Portfolio.com's Matthew Cooper writes, that's what she brings to the McCain campaign.

"It's all part of the comeback Fiorina has been trying to orchestrate since she was pushed out of H.P. After her tumultuous tenure, she left the company as damaged goods, but one thing was always clear: She was superb at marketing-especially at marketing herself. She put herself in a company TV ad and appeared on numerous magazine covers, garnering many flattering profiles while her company was flailing. (During her five and a half years at H.P., she was on the cover of Forbes, Fortune, or BusinessWeek at least 10 times.) Now she's taking those same skills and using them, to McCain's advantage, to make the Republican Party palatable outside the grumpy-white-male demographic, which happens to be precisely what the GOP needs."






Permalink: John McCain and Carly Fiorina: wooing the female vote
Tags: John  McCain  Carly  Fiorina  fiorina  carly+fiorina  john+mccain  female+vote 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/126435



Related Entries:

Carly Fiorina at Lead21 - 07 June 2006

Carly Fiorina on the HP Scandal - 11 October 2006

John McCain: Environmental Insights - 29 April 2007

Lessons From Carly Fiorina - 24 October 2007

Advertisement


Advertisement


RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter

Use the search to look for other interesting posts



 
  • Advertise with us

  • Learn more about our advertising options or email advertising - at - creative-weblogging.com or give Luis a call at +1 (650) 331 8047.


  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: Accounting boards of directors Compliance corporate crime corporate governance corporate reputation Ethics events executive pay litigation markets regulators risk shareholder activism SOX Sponsored Blog strategy