In the downturn, companies are going to need to adjust their key performance indicators very quickly.

In a boom market, the KPIs need to be build around getting the products and services out as quickly as possible. In a down market, it's about trying to get more sales, or in the worst case scenario.

What KPIs should they be looking at in a downturn? What models do they need to make sure they get through this mess? I answer these questions, and more, in my piece here.