During the week, I did a blog entry looking at radical strategies required to save the print media. To survive, the print media need to build deep relationships with readers, create new revenue streams, reinvent the content model and develop new products and pricing.

Now we have signs that's happening with Time Inc negotiating with Condé Nast and Hearst to set up a digital store . It will be a Hulu for magazines. The venture would also include newspaper publishers with all the partners taking equity stakes in the business.

The most interesting part about this is that it promises to deliver a completely different type of reading experience. It's not just about reproducing the website. Instead, readers will be able to personalise the material and dive more deeply into subjects.

It's radical stuff and the question is whether it will work. The Gizmodo blog says it can't work if it's tied up with Amazon or Apple. As Meghan Keane says in the econsultancy blog, Hulu doesn't actually make money and then they have to work out how to get around Amazon and Apple. There will be a few more hoops to jump througjh.

Still, publishers will have to make radical changes to survive. Some will succeed, others will fail. We are entering a period of experimentation and we will see many different models. With so much information flowing out, the public will be the winner.