Rotten Apple: Greenpeace
Filed in archive corporate reputation by leon on December 07, 2006
Apple has been ranked stone motherless last by greenpeace
. The activist group reckons that Apple uses toxic chemicals, does a bad job on recycling and fails to provide much information about its environmental policies.The Greenpeace Guide to Greener Electronics gives Apple a measly 2.7 out of 10, saying the company has given no timelines for eliminating PVC from its products and no commitment on phasing out flame retardants.
These chemicals are not only harmful to users. They also pollute the environment when they're dumped, usually in Asia.
Nokia, Dell and Motorola perform well on the scorecard.
For Greenpeace, Apple's environmental report isn't worth a hill of beans.
The Greenpeace statement is scathing about Apple's performance. On one hand, the company prides itself on being innovative, says Greenpeace. On the other, it's hardly a trend-setter when it comes to the environment:
"We'd expect an innovative company who takes pride in 'thinking different' to be at the top of the ranking - so we've launched the Green my Apple campaign where Mac fans can send a clear message to Apple - we love our Mac, but we wish it came in green."
Greenpeace has already been lampooning Apple with a special website.
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