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Rupert Murdoch: serving God and Mammon
Filed in archive strategy by leon on December 6, 2007
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Fresh after acquiring Dow Jones, The Wall Street Journal reports that Rupert Murdoch has bought Beliefnet, the largest online faith and spirtuality network.

The mind boggles when you think of how you can integrate that, or at least cut some sort of alliance, with the Murdoch-owned MySpace.

For the record, Murdoch has described himself as a "practising Christian" who "goes to church a fair bit". In terms of strategy, Murdoch is now targeting a growing market. Better the devil he knows.

Permalink: Rupert Murdoch: serving God and Mammon
Tags: Rupert  Murdoch  Beliefnet  2007  murdoch  rupert+murdoch  murdoch+serving  serving+mammon 
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