Fresh after acquiring Dow Jones, The Wall Street Journal reports that Rupert Murdoch has bought Beliefnet, the largest online faith and spirtuality network.

The mind boggles when you think of how you can integrate that, or at least cut some sort of alliance, with the Murdoch-owned MySpace.

For the record, Murdoch has described himself as a "practising Christian" who "goes to church a fair bit". In terms of strategy, Murdoch is now targeting a growing market. Better the devil he knows.