Whole Network Most Recent TOP10 Accounting Compliance Ethics SOX

 

Shattered reputations and recovery time

Filed in archive corporate reputation by leon on July 26, 2006

Shattered reputations and recovery time
How long does it take a corporation to recover after its reputation has been damaged? More than three years according to research from global public relations firm Burson-Marsteller.

According to the research, which Burson-Marsteller says is based on opinions from 685 business figures, including chief executives, senior executives, analysts, business media and government officials in 65 countries, the view is that it takes 3.2 years to recover after your reputation has been trashed.

But what's really interesting, and disturbing, about this study is the recommended methods of crisis management.

The most popular of dealing with the problem was by quickly disclosing the details of a scandallinks or corporate misstep. That was endorsed by 69 per cent of respondents.

But committing to high corporate citizenship standards, reviewing ethics policies or getting the CEO t make a public apology didn't rate as highly.

Which makes you wonder how long it would be until it happens all over again.






Permalink: Shattered reputations and recovery time
Tags: BursonMarsteller  reputation  corporate  business  recovery  time  reputations+recovery  shattered+reputati 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/30277



Advertisement


Advertisement


RSSrss   | See all blog subscribe options
Googlegoogle   |   What is RSS?
Yahoo!yahoo
AddthisAddThis Feed Button
BloglinesBloglines
Newsletter

Use the search to look for other interesting posts



 
  • Advertise with us

  • Learn more about our advertising options or email advertising - at - creative-weblogging.com or give Luis a call at +1 (650) 331 8047.


  • Other blogs in the same channel in the Creative Weblogging Network







 
Tagcloud: Accounting boards of directors Compliance corporate crime corporate governance corporate reputation Ethics events executive pay litigation markets regulators risk shareholder activism SOX Sponsored Blog strategy