soxfirst

Study shows iPad owners are selfish elitists

Filed in archive strategy on July 28, 2010

Study shows iPad owners are selfish elitists



What does your iPad say about you? Does it tell us you are a forward thinking tech type who is right up there at the cutting edge? Or does it tell us you are an insecure selfish elitist who was prepared to shell out hundreds of dollars to boost your self-esteem.

That's the question raised by consumer research group MyType in a piece of research reported in Wired found that iPad owners are wealthy, sophisticated, highly educated workaholics who are disproportionately interested in business and finance but who really couldn't give a rat's arse about other people. In other words, iPad owners are just selfish elitists.

The ones who criticize it are supposed to be the independent gamers and geeks who love Linux, high tech and are altruistic.

While the study is not that comprehensive, it does raise questions about the kind of market Apple is targeting. But where does that leave the rest of us who have never bothered to go out and buy one because we don't really care?

Permalink: Study shows iPad owners are selfish elitists

Tags: iPad MyType  ipad  2010  selfish  owners  ipad+owners  selfish+elitists  owners+selfish 

Vote for Study shows iPad owners are selfish elitists:

  • Currently 8.75/10
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
Rating: 8.75 out of 4 vote(s) cast.
 
Share It
RSS rss
Google google
Yahoo! yahoo
Bloglines Bloglines
TwitterFollow us on Twitter!
Most Popular   Accounting   boards of directors   Compliance   corporate crime   corporate governance   corporate reputation   Did you know   Ethics   events   executive pay   Information About   litigation   markets   Misc   Quick introduction   regulators   risk   shareholder activism   SOX   strategy