Toyota's high risk strategy

Who exactly is advising Toyota on their strategy?

With the company now facing a string of class action lawsuits which could cost it as much as $3.6 billion, it is extraordinary to read reports that the company's president Akio Toyoda has rejected to appear before Congress next week.

It's hard to fathom. The company is trying restore its reputation which has been badly damaged. The only way it can do this is by being open and working with governments and regulator.

Instead the company appears to be retreating into its shell. Which is the worst thing it can do.


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