Yesterday, I did a blog entry on how policy makers were losing the battle to win public support on climate change because of what's been called Apocalypse Fatigue where people are so overloaded with warnings of terrible climate-induced disasters ahead that they just switch off.

That might explain why people are having such trouble embracing environmentalism. As Associated Press reports, a survey of more than 1000 adults found that while the majority endorsed easy stuff like recycling, they were less inclined to do any car pooling, insulate their homes or buy hybrid cars.

A lot of this comes down to what I've called the psychology of climate change, something I covered in a blog last week.

To put it bluntly, people have real issues about changing their lifestyles, particularly for something which is so many years down the track. Policy makers need to recognize this and work with that. Otherwise, they will be wasting taxpayer money.