Filed in archive
corporate reputation
by leon on September 19, 2008
The credit crisis has taken a toll on the standing of various brands. The latest Interbrand Best Global Brands list has Coca Cola as the world's leading brand, followed by IBM and Microsoft. The list is put together looking at the firm's revenue, economic strength and brand strength.
But what's interesting in this list is the way the financial services sector has been hammered in the wake of the credit crunch.
Citigroup has dropped from 11th to 19th, and Merrill Lynch from 22nd to 34th.
in the press release, Interbrand chief executive officer Jez Frampton says the data reflects what's going on in the global economy.
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/134278
Addthis
Ask
Blinklist
del.icio.us
Digg
Fark
Facebook
Google
Lycos
Ma.gnolia
Mr Wong
Netscape
Netvousz
Newsvine
Reddit
StumbleUpon
Slashdot
Tailrank
Technorati
Wink
Yahoo
Vote for World's top brands - investment banks take a hammering:
|
Rating: 7.00 out of 2 vote(s) cast.
|
Subscribe
Use the search to look for other interesting posts
| RSS |  See all blog subscribe options |
 What is RSS? | |
| Yahoo! |
|
| Addthis |
|
| Bloglines |
|
| Newsletter | |
| Follow us on Twitter! |
